| 
In today’s highly
competitive marketplace, it is extremely important for a company to differentiate
itself apart from its competitors. Creating an emotional connection between
consumers and your brand is the single most important thing that a company
can do!
| of consumers
who participated in experiential marketing said that they told others
about their experience, extending impact through word-of-mouth |
| of consumers say
that participating in experiential marketing would make them more
receptive to the brand’s advertising |
| of consumers say
that experiential marketing would increase purchase consideration |
| of consumers say
that experiential marketing would lead to quicker purchase |
| * Source:
Jack Morton Worldwide |
“Customers
are living human beings with experiential needs: Consumers want to
be stimulated, entertained, educated and challenged. They are looking
for brands that provide them with experiences and thus become part
of their lives.”
- Bernd H. Schmitt
Founder & Director of Columbia’s
Executive Marketing Management Program |
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