| 
What is Experiential Marketing?
Live, face-to-face interaction that allows consumers to create an emotional
connection with brands through the five senses: sight, touch, taste, smell
and hearing.
Where can I execute experiential marketing?
Experiential opportunities exist in all markets and are 100% customized
to a brand’s needs! Dynamic Media Group will work with you to identify
and obtain site control for a location that will serve as the springboard
for your promotion.
How does it work?
Once a location (and/or event) is identified, DMG can customize a program
that incorporates your product/service into an interactive, brand-centric
promotion. DMG can also help coordinate and “activate” the
program with interactive activities, consumer giveaways, sampling or coupons.
Why is it right for my company?
Traditional forms of media are increasingly fragmented and filtered by
consumers, thus losing their impact. Experiential marketing helps brands
connect with consumers in a non-traditional, yet very effective manner.
How will I measure the impact of my experiential marketing campaign?
Measurement can be done in a number of different ways:
- Consumer interactions (# of participants)
- Coupon redemption
- Survey/Direct response promotions
- Incremental Sales Analysis (using historic trending patterns)
What are some upcoming experiential activities?
Our Upcoming Opportunities
page is updated often and is a great place to check and see what new and
exciting activities we have planned.
How will you get people to participate?
Simple! We target pre-existing events that have tremendous attendance
already! By placing your experiential campaign directly in their path
to the event, they have no choice other then to participate!
What services does DMG provide?
DMG can provide turn-key services to support a customized promotion including:
- Permitting
- Security/ Sanitation
- Event activation staff
- Media Partners/Signage
- Giveaway and sample distribution coordination
- Custom exhibit setup
- Individualized campaign recap reports highlighting event results
What are some examples of experiential activities that you have
done for clients?
Past activities have included:
- Major Sporting Events (baseball, football, etc.)
- Parades
- Festivals
- Rock Concerts
- Conventions
- Fairs
How much does it cost?
Experiential Marketing campaigns are customized for each individual client
and/or promotion.
Costs are based on numerous variables including:
- Promotion location
- Client footprint size
- Permits (if required)
- Types of interactive activities and/or giveaways
Contact us for a customized proposal!
|
