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Experiential marketing is defined as:
Live, face-to-face interaction that allows consumers to create an emotional
connection with brands through the five senses: sight, touch, taste, smell
and hearing.
Experiential Marketing is especially powerful when the event or activity
has a high degree of significance for the attendees. Dynamic Media Group
targets these major entertainment venues that provide consumers with the
most “Experiential Value.”
“The
ultimate humanistic goal of marketing is providing customers with
valuable experiences.”
- Bernd H. Schmitt
Founder & Director of Columbia’s
Executive Marketing Management Program |
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Experiential Marketing activities include:
- One-to-one marketing
- Sampling
- Giveaways
- Interactive activities
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- Identify events and venues that have the highest
emotional value to consumers
- Secure property at or around these events and venues
for promotional proposes
- Target companies that have a strong “Brand
Positioning” that overlaps well with the event/venue (i.e.: NFL
Football Stadium and Beer)
- Create a custom program that reinforces the brand
while building emotional relationships
- Provide
 complete
turnkey services including:
- Permitting
- Security/ Sanitation
- Event activation staff
- Media Partners/Signage
- Giveaway and sample distribution coordination
- Custom exhibit setup
- Individualized campaign recap reports highlighting event results
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