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Please click on the link below to download our Market Statistics Report
in Adobe PDF format. To view this document, you will need the
Acrobat Reader which can be downloaded here.
Below are definitions for the data found in this report.
Daily Effective Circulation (DEC) - The daily estimated
number of people who will see your advertising message. This will vary
depending on market and hours of exposure.
# Showing - The total number of impressions delivered
by an advertising campaign, expressed as a percentage of the population.
Showing percentages for Truckside campaigns refers to the Daily Effective
Circulation divided by the market population. Showing is often used
interchangeably with "Gross Rating Point" or GRP. One rating
point represents a circulation equal to 1% of the market population.
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